how color influences brand perception

First impressions are everything. While font, spacing between letters, shape and design of a logo matter, the first thing you subconsciously notice is the color of the logo.

The red of the CocaCola logo wouldn’t have made the brand exciting, bold and passionate if it was a bright green. This is because different colors are associated with different feelings. Green signifies feelings of nature, growth, and caring. Meanwhile, the color red conveys feelings that are is passionate, exciting, and full of action.

Let’s discuss examples of some of the most popular logos that we know and love and how their colors influence the effect they have on consumer’s perception.

Color theory, bran perception